Tuesday, October 1, 2013

On Wednesdays, we wear PINK!


Photo Credit: Eve Marie's Boutique Facebook 

     In honor of October being Breast Cancer Awareness Month, Eve Marie's Boutique in Hattiesburg will donate part of their sales to a local Breast Cancer Awareness Foundation. This is a great way for the boutique to give back to their community, especially with it being a women's store.

      In Mississippi, out of 1,000 woman 314 will be diagnosed with breast cancer. Eve Marie's small effort will make a huge impact on the Hattiesburg community. Breast cancer is one of the leading causes of death in women.

      The idea around Eve Marie's campaign comes from the movie Mean Girls. A famous line from the movie is, "On Wednesdays, we wear pink." With pink being the symbolic color for breast cancer awareness, the line is perfect inspiration for this campaign.

      Eve Marie's is an avid supporter of shopping local. The boutique strives to give back to the Hattiesburg community so that consumers support them in return. This helps to positively effect the local economy, increase unity in the community, and create a positive image for Hattiesburg.

Photo Credit: Eve Marie's Boutique Facebook

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